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Newspaper Article 1960 Nov-French Sports Face Dry Future (Government studies a ban on Liquor Sponsorships)
Item# 1960.11-22.c [1960.11-22.c]
Categories: Newspaper&Magazine Articles & Advertisements-cut out pages (1950 & later),
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Wine and liquor companies in France have traditionally supplied the majority of money for sports sponsorship. But now, the French government wants to reduce drinking in France so a bill is being studied which will prohibit liquor companies from advertising within sports. This was suspected to have a significant affect on the sport of cycling. Now with hindsight, we know that it did not deter bicycle racing. The dimensions are 5 1/2 x 7 1/2 inches.

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