Since Howie Cohen's passing, no items are for sale.
This poster, Pictorial No. 154, was produced for New Departure Coaster Brake, and was distributed to retail bicycle stores during the 1940`s around the time of WW-II. Proprietors of bike shops hung these posters on the wall as decoration, advertising and support for the American war effort. The tag line of this poster is BIKES BUILD A NATION`S HEALTH. Complete bicycles and the component parts thereof were difficult to obtain at the time because most of the American bicycle industry factories were using the majority of their capacity producing materials for the war effort. Bicycles were rationed under the control of the government (OPA. . .Office of Price Administration). Our family bike shop in Minneapolis, MN was fortunate to be able to purchase a limited quantity of bikes and/or component parts. The dimensions are 16 x 25 inches.
Picture Gallery for this Item (click images to enlarge)
