The half page advertisement is on page-277. Garford Mfg Co of Elyria, Ohio produced anatomical saddles. The ad claims that over half of America`s riders use them.  The dimensions are are 11 x 15 3/4  inches. There is a half page ad for Cosmo Buttermilk Soap under the Garford ad and on page-278 (the reverse side) there is an ad for Worcester Cycles of New York with factories in Middletown, CT. and Worcester, MA.