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ZEUS CATALOG NO. 102, Distributed in January 1973
Item# Cat-Z 900 1973 [Cat-Z 900 1973a]
Categories: Catalogs and Brochures-Contemporary,
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Since Howie Cohen's passing, no items are for sale.
AVAILABLE TO SELL, I HAVE A DUPLICATE!  This hard cover catalog is signed to Howie on the inside first page by Jose Domingo Arregui, the then president of Zeus. There also is a typed note to Howie from Jose that came in the box with the catalog in October 1973. This is a magnificent catalog, a real piece of art. There are photos of the factory; outside and inside including the many departments and machinery. Zeus offered complete track and road racing bicycles as well as a full line of high end components similar in appearance to the Campagnolo line. The catalog contains a section about the 1972 Olympic Games-Munich. West Coast Cycle is listed as one of the distributors on page 142. The dimensions are 8 1/2 x 12 inches, the condition is good except for a short tear near the bottom of the spine.

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The note addressed to Howie on the personal stationary of Jose Arregui, the then president of Zeus. The English translation is something like this; 'To my friend Howard Cohen, I am sending the Zeus Catalog-102 as per your requested letter of September 9, 1973. At the same time we will participate in the Milan Cycle Show exhibiting with Eugenio Rampinelli, out Italian distributor. You can find me there on November 17th'.

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The hand written message to Howie from Jose on the first page of the catalog. Jose's personal business card was enclosed when the catalog arrived in 1973; it is still there.

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