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1976 SCHWINN SALES PROMOTION CATALOG, 50-pages (see the picture gallery)
Item# Cat-Sch 1976 [Cat-Sch 1976]
Categories: Catalogs and Brochures-Contemporary, Schwinn Bicycle Items,
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Since Howie Cohen's passing, no items are for sale.
After reviewing this catalog I am reminded why Independent Bicycle Dealers (IBD`s) were so pleased (and anxious) to have Schwinn as their primary supplier. Schwinn was a great company with whom to be associated; they were like an `umbrella` over the IBD segment of the bicycle industry for many years. Schwinn assisted their Dealers to succeed by (1) building a great product, (2) supplying advertising and sales promotion that almost pre-sold the consumer, (3) doing business in a fair manner with integrity, and (4) providing a vast assortment of Schwinn brand bicycle models and parts-accessories which enabled Schwinn Dealers to satisfy the majority of the consumers who shopped in their stores. I am only illustrating a few of the 50 pages of this catalog; examples of how Schwinn maintained their position as the most important supplier to the majority of IBD`s in America during the period of the 1940`s through the early 1980`s. The items illustrated in this catalog are valued `collector`s items` today for the many nostalgic Schwinn Collectors. Enjoy!

Picture Gallery for this Item (click images to enlarge)

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Page-1 of the 2 page INDEX. A large selection of Sales Promotional Materials were made available to the Schwinn Dealers.

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Page-2 of the 2 page INDEX. A large selection of Sales Promotional Materials were made available to the Schwinn Dealers.

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Page-1 illustrating some of the tools Schwinn made available so Dealers could assemble bikes in compliance with the CPSC Regulations. The CPSC (Consumer Products Safety Commission) became actively involved in the bicycle industry in the 1970's to require certain specifications that made bicycles safer for the American public.

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Page-21 illustrating well designed bicycle storage racks for hanging from 19 to 40 assembled bicycles in a minimum of floor space.

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Page-26 illustrating sales aids to help make a Schwinn Dealer's Store more professional

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Page-27 illustrating sales aids to help make a Schwinn Dealer's Store more professional

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Page-28 illustrating sales aids to help make a Schwinn Dealer's Store more professional

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Page-33 illustrating sales aids to help make a Schwinn Dealer's Store more professional

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Page-35 illustrating sales aids to help make a Schwinn Dealer's Store more professional. Included is Fred DeLong's booklet and book 'DELONG'S GUIDE TO BICYCLES AND BICYCLING' and the 2-volume Schwinn Consumer Service Manual (a reprint of the Schwinn Dealer's Service Manual), bot of which are included in this collection.

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Page-41 illustrating some of the Schwinn Gift Items, all of which are collector's items today.

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Page-42 illustrating some of the Schwinn Gift Items, all of which are collector's items today.

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Page-43 illustrating some of the Schwinn Gift Items, all of which are collector's items today.

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Page-44 illustrating some of the Schwinn Sales and Inventory Aids

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Page-45 illustrating some of the Schwinn Sales and Inventory Aids, all of which are collector's items today.

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Page-49 illustrating some of the Schwinn Sales Aids

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