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1975 SCHWINN SALES WEST-Parts&Accessories, about 100-pages (see the picture gallery)
Item# Cat-Sch 1975 [Cat-Sch 1975]
Categories: Catalogs and Brochures-Contemporary, Schwinn Bicycle Items,
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Since Howie Cohen's passing, no items are for sale.
After reviewing this catalog I am again reminded why Independent Bicycle Dealers (IBD`s) were so pleased (and anxious) to have Schwinn as their primary supplier. Schwinn was a great company with whom to be associated; they were like an `umbrella` over the IBD segment of the bicycle industry for many years. Schwinn assisted their Dealers to succeed by (1) building a great product, (2) supplying advertising and sales promotion that almost pre-sold the consumer, (3) doing business in a fair manner with integrity, and (4) providing a vast assortment of Schwinn brand bicycle models and parts-accessories which enabled Schwinn Dealers to satisfy the majority of the consumers who shopped in their stores. There are 11 tabbed sections in this catalog. I am only illustrating a few of the more than 100 pages of this catalog (mostly the INDEX PAGES to give you an idea of the items illustrated within); examples of how Schwinn maintained their position as the most important supplier to the majority of IBD`s in America during the period of the 1940`s through the early 1980`s.

Picture Gallery for this Item (click images to enlarge)

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The index page for ACCESSORIES

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Page-03-01 in the ACCESSORIES section illustrates some frame decals and name plates (head badges)

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Page-03-02 in the ACCESSORIES section illustrating some chain guard decals

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The index for the CALIPER AND DISC BRAKES section

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The index for the CHANGERS/DERAILLEURS AND COGS section

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Page-20-01 illustrating some front and rear derailleurs

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Page-28-01 Frames, Men's Middleweight, Tandem, 26 inch wheels. There is no index for this section which contains 10 pages

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The index page for HUBS (FRONT AND REAR), SCHWINN 3-SPEED STIK-SHIFTS. This is a rather large section with many schematic drawings

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This is the index page for REPLACEMENT PARTS (aka component parts)

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The index page for TIRES AND TUBES

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The index page for BIKE CARE PRODUCTS

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The first page of the section for RIMS, SPOKES AND BUILT UP WHEELS. There is no index page for this section.

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The index page for the last section which is SPECIAL MODELS

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