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1973 BPDI-Bicycle Products Development Int`l Price Book
Item# Cat-B 540 1973BPDI [Cat-B 540 1973BPDI]
Categories: Catalogs and Brochures-Contemporary, Who's Who-Wholesale Distributors (Jobbers), Employees & Sales Reps,
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Since Howie Cohen's passing, no items are for sale.
A 54-page Price List (book) from BPDI (Bicycle Products Development International) for products sold to Distributors (Jobbers). BPDI was a division of West Coast Cycle Supply Co (WCCSC or WCC), Howie`s family company. This division was managed by Gene Smith, Paul Hinkston, Bob Hansing and Julio Marquevich, with Leo & Howie overseeing the activities.
Seeing the prices of the component parts from 1973 in comparison to 2010 is a shock; prices have risen excessively. See a sample price of derailleurs, caliper brakes, brake cables and brake extension levers on page-8 in the picture gallery. This Price List Book corresponds to the BPDI illustrated catalog and other products represented by BPDI and WCC.

Picture Gallery for this Item (click images to enlarge)

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The introduction message to customers from Julio Marquevich, National Sales Manager
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The Table of Contents
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Page 8, shown as a sample of what prices were in 1973 vs 2010.

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