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1950 February, AMERICAN BICYCLIST and MOTORCYCLIST Vol. 71, No. 2 (see the picture gallery)
Item# AmBicyclist1950-02 [AmBicyclist1950-02]
Categories: Magazines&Periodicals-Contemporary, American Bicyclist & Motorcyclist,
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Since Howie Cohen's passing, no items are for sale.
The American bicyclist & Motorcyclist magazine is a direct descendant of the very first and a consolidation of at least eleven of the cycle publications that reflected the bicycle`s first century in America. The first was the AMERICAN BICYCLING JOURNAL founded December 1877. The second was THE BICYCLING WORLD, founded in November 1879. In May of 1934 the title became AMERICAN BICYCLIST and Motorcyclist. This February 1950 issue contains 100 pages plus the four covers. The front cover is an advert for the HOPALONG CASSIDY bike by D.P. Harris Rollfast; Rollfast has owned the front cover for many years. Similarly, Wald has owned the outside back cover for many years. I have taken the time to scan and list all of the pages of this important issue; see the picture gallery and click on any of the thumbnail images to see a greatly enlarged image. The dimensions are 9 x 12 inches. Courtesy of the Scott McCaskey collection.

Picture Gallery for this Item (click images to enlarge)

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Page-2, An advert by Huffman of Dayton, OH for the Huffy Fits Sooner frame.


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Page-3, An advert for Goodyear Studded Tires and mentioning other models.


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Page-4, The Table of Contents for this issue and articles about the Olympic Cycling Program & Roads Built in the USA.


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Page-5, An advert for Columbia juvenile model bikes from the Westfield Mfg Co.


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Page-6, An advert from The Lobdell-Emery Mfg. Co of Alma, MI for rims & saddles. Lobdell claimed to be the world's oldest & largest bicycle rim maker at the time. Howie purchased thousands of Lobdell rims while at WCCSC.


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Page-7, An advert for Diamond chains of Indianapolis, IN.


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Pages-8 & 9, A double spread advert for Schwinn Panther bike, model D-27 (and D-77 for girls)


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Page-10, An advert for Torrington pedals, spokes, handlebars, stems & seatposts


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Page-11, An advert for Pennsylvania Bicycle Tires of Penn-Craft Park, Jeannette, PA


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Pages-12 & 13, An advert for the Hoffmann Motorbike which was distributed by American Hoffmann Corp of New York.


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Page-14, An advert for the Tyrobike 16 and 20 inch child's bike with trainer wheels which was produced & sold by Stelber Cycle Corp of Brooklyn, NY. The trainer wheel brackets were designed with wide step plates so a child could stand on the brackets of the trainer wheels.


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Page-15, An advert for the products produced by Northeast Tool & Die Works, Inc. (aka NTD) of Kansas City, MO. Their products included chain guards and several different models of lights. Howie purchased many of their products for WCCSC.


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Page-16, An advert for Williams rims which were produced by Williams Steel Wheel & Rim Co., Inc of Utica, NY and distributed to dealers by jobbers. Howie purchased thousands of the Williams rims while at WCCSC.


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Page-17, An advert for the Musselman coaster brake cabinet & parts which was made available to dealers through various jobbers (distributors). At the time, Murray Ohio Mfg. Co. was the owner of Musselman.


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Page-18, An advert for the Walthour and Hood Company, a major distributor of bikes & parts/accessories to dealers. Their principal facility was in Atlanta, GA with a branch in Salisbury, NC. They were distributors for Dayton & Columbia brand bicycles at the time.


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Page-19, An advert for some of the line for 1950 of Mesinger bike saddles by H. & F. Mesinger Mfg. Co., Inc of Bronx, New York. Robert 'Bob' Mesinger was president at the time.


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Page-20, An advert for component parts produced by Bayliss Wiley of England. Their New York branch distributed the BW parts and also component parts from other British and European parts makers such as: Regina, Whipperman, GB and others. The general manager in New York was Jules Gesang.


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Page-21, An advert for bicycle reflectors by Charles Gulotta Co of Glendale, N.Y.


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Page-22, adverts for (1) Seiss Mfg. Co of Toledo, OH (lights & horns), and (2) Norco of Bridgeport, CT, maker of the Norco Kid and Norco Bird, swinging accessories that attach to the handlebar of tricycles or bicycles. The company produced other images in future years.


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Page-23, an advert for Armstrong bicycles imported from England by the G. Joannou Cycle Co of Brooklyn, NY. My father purchased a considerable amount of merchandise (bicycles, parts and accessories) from George Joannou in the 1950s.


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Page-24, an advert for New Departure coaster brake, a division of General Motors in Bristol, CT


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Page-25, David Meyers editorial about the 1950 B.I.A. Meeting which was a very upbeat meeting of the bicycle industry members. Christmas sales in 1949 were very good and the prospects for increased business in 1950 are good.


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Page-26 & 27, photos from the 1950 B.I.A. (Bicycle Institute of America) meeting which was held at the Boca Raton Club in Boca Raton, FL from January 9th - 13th.
Page-26 picture in the upper left corner is Clyde Brokaw (standing) and John Auerbach (seated).
Page-27 top photo is the Bicycle Manufacturers Association meeting. Standing L-R; Charles Fogarty, Edward R. Schwinn, Frank Schwinn Sr., A.F. Mellman, Ralph O'Brien, Frank Schwinn Jr., Horace Huffman, L.E. Wilson, Harry Kranz, H.W.Snyder, S.K.Pruett, W.J. Harris, M.J. Propst and Dennis Coughlin.  Seated L-R; Homer Mueller, Frank Hannon, John Auerbach, William 'Bill' Stoeffhaas, H. Clyde Brokaw, N.R. Clarke and Lee Smith.
Page-27 center photo is the Cycle Parts and Accessories Manufacturers Association meeting. The members are un-named as of now.
Page-26 & 27 lower photo double page spread is of the joint members of the B.I.A. attending one of the general meetings.



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Page-28 top photo is of the meeting of the Merchant Members group, L-R around the table; J.L.Johnson, E.W.Schroeder, William F. See, H.B. Van Valkenburg, Earnway Edwards, C.T.Morledge, J.Hoban and A.D.Raynor.Page-29 top photo is the meeting of the Board of Directors of the B.I.A. L-R; Manny Beckwith, Henry Bush, William F. See, Horace Huffman Jr., August Seiss, Clyde Brokaw, John Auerbach, H.B. Van Valkenburg, O.J.Distler, N.R.Clarke and H.W.Snyder.
Page-29 2nd photo on the far right is of the officers of the Cycle Jobbers Association. L-R; Cyril Ling, Charles Seiden and Manny Beckwith.
Page-29 bottom photo on left is an informal pose of L-R; Bill Bartlett, Ewald Pawsat (in rear), Paul Gunsanlus, G.L. Armstrong, C.R. Ingersoll Jr., Robert Mesinger (in rear) and Stanley Lamb.
Page-29 bottom photo on right is an informal pose of L-R; H.E. Short Jr., H.E. Short Sr., Alex Persons, Phil Kamler and Tom Canfield.
Page-28 bottom photo on left is an informal pose of L-R; Stanley Bomson, W.P. Peterson, J.L.Johnson and Harold Anderson.
Page-28 bottom photo on right is an informal pose of L-R; Charles Seiden, George Port, M.J.Propst, R.A.Sierra and W.J.Harris.
Page-28 center photo (it spreads over onto page-29) is the meeting of the Cycle Jobbers Association.


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Page-30,
TOP ROW
Left photo, the Schwinn room, L-R. BACK ROW; Ben Boren Sr., Bob Wilson, Mark Tower, G. Amagliani, C.T. Morledge, Frank Schwinn Sr., Roy Seeholzer, P. Navas Jr., Paul Oberlin and John Robinson. FRONT ROW; Robert Meier, Guy Tropeano, Eugene Amagliani, Frank Schwinn Jr., Bill Stoeffhass, Edward Schwinn and Don Rehm.
Right photo, the Surre room, L-R. BACK ROW; Herb J. McCauley Jr.,E.R. Lendler, Jake (Jack) Berkowitz, Louis Manko, Nat Cohen, Visitor, Milton Surre in back of Jack Bromberg, George Greiss, Bill Surre and C.J. Stevens. FRONT ROW; Bob Fedor, William Long, J.B. Rosello, Jim DeTuerk and Robert Greiss.

SECOND ROW
Left photo, the Westfield (Columbia) room, L-R. 'Chick' Fogarty, H.E. Short Sr., W.J. O'Brien, A.R. O'Brien, H.E. Short Jr., A.D. Raynor and Oliver Deming. In back, partially eclipsed; Alex Scaison, Manny Beckwith, Karl Scaison and C.R. Jenkins.
Right photo, The Goodyear room, L-R; Bert Scheuer, Homer Mueller, Louis Manko, Max Moyer, A.F. Mellman and Tom F. Judge.

THIRD ROW
Left photo, the Huffman room, L-R. BACK ROW STANDING; Horace M. Huffman Jr., J.O. Distler, C.P. Kottlowski, Joe Crans, William Freund, H.L. Martin, Fred Smith and Carl Lemon. FRONT ROW SEATED; Guy Wainwright, Mrs. Joe Crans, Joseph Dues and Dan Donegan.
Right photo, the New Departure room, L-R. William Moore, Norman Hill, Frank J. Miller, A.F. Mellman, S.F. Marino and Carleton Beckwith. The bicycle in front of this group of bikemen is equipped with NEW DEPARTURE'S new Triplespeed coaster brake.

BOTTOM ROW
Left photo, the U.S. Rubber Co room, L-R. BACK ROW; F.A. Levings, Charles Seiden, W.J. Harris, Larry Goodrich, C.T. Morledge and Bill Stoeffhaas. FRONT ROW SEATED; Stanley Lamb, Robert J. Peterson and A.F. Mellman.
Right photo, the Murray Ohio room, L-R; Robert Fedor, George S. Barlow, William Long, Ralph O'Brien, Vik Schreckengost, Frank Hannon, P.J. Mulligan and Bill Hannon.


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Page-31, the photo at the bottom is a group of bikemen posing in the corridor of the Boca Raton Club. L-R standing; E.R. Lendler & Henri Ferri. L-R seated; Tom Judge, N.M. Robertson, Ben Boren Sr., James C. Murphy, Joe Fridrich and Stan Lamb.  

 


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Page-32, a detailed report of the B.I.A. meeting.
Elected officers and directors of the Cycle Jobbers Association for 1950 are: Manny Beckwith (Hub Cycle) president, Bob Wilson (Harry Wilson Sales) vice president, Cyril O. Ling (Otto C. Ling & Son) treasurer, Charles M. Seiden, secretary. In addition to the aforementioned officers, the Board of Directors will include; H.E. Short Sr., chairman, Leroy Bean, Howard Johnsen Sr., Carl Lemon and Bill Stedman.
Elected officers of the Merchant Member Group for 1950 were; H.B. Van Valkenburg (Sears, Roebuck & Co) chairman, William F. See (Western Auto) vice-chairman, A.D. Raynor (Goodyear Tire Co) secretary, and John Auerbach (B.I.A.) treasurer.
Members of the 50-year club included; Joseph Redlinger (rep Westfield Mfg Co & Columbia), George Port (F.A. Baker), Bill Bartlett (Torrington), Ben Boren (Boren Distributors), Jake Berkowitz (Hub Distributors), Alvin Musselman (Murray Ohio, Musselman division), Alex Scaison (Progressive Cycle), and Walt Stephenson (Delta Electric).
Arther A. Rothschild of Chicago, president of the NBDA addressed the component groups of the B.I.A.


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Page-33, a continuation of the report of the B.I.A. general meeting.


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Page-34, Naming some of the members of the B.I.A. pictured in this issue and a continuation of the Public Relations committee report.


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Page-35 with photos taken during the week of meetings.
TOP ROW LEFT, the Delta Electric room, L-R; M.U. Blancher, John Wharton, Earnway Edwards, George D. Harris Jr., Walter B. Stephenson and Glen Boxell.
TOP ROW RIGHT, the Morrow & Bendix room, L-R; H.C. Bullard, Henry Bush, Zeldon Lipski, T.C. Sullivan & Joseph Fanning.
MIDDLE ROW LEFT, the Carlisle Tire room, L-R; William Weiss, Ernie Moller, Joni Warrell and Paul Gunsaulus.
MIDDLE ROW RIGHT, the Surre room, L-R; Bill Surre, Milt Surre, Jim DeTuerk and Charles J. Stevens.
BOTTOM ROW LEFT, the Superior Plating Works room, L-R; Mrs. Hazel Barry and Stanley Bomson.
BOTTOM ROW RIGHT, the Lobdell Emery room, L-R; Lee Emery and G.L. Armstrong.


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Page-36, the bike ladies took some time off to play cards & bingo


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Page-37, some of the B.I.A. members enjoying golf at the Boca Club.


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Pages-38 & 39 with pictures of some B.I.A. members dressed for dinner. The larger photo on the upper right corner of page-39 is M/M John Auerbach and M/M H. Clyde Brokaw. The four rows of pictures on pages 38 & 39 are:

TOP ROW L-R, M/M Harry Kranz, M/M Homer Muller, M/M A.F. Mellman and M/M Samuel K. Pruett.
2nd ROW L-R, M/M William 'Bill' Stoeffhaaus, M/M Ralph O'Brien, M/M Frank Hannon and M/M C.L. Wood.
3rd ROW L-R, M/M Ewald Pawsat, M/M Richard 'Dick' Timms, M/M E.R. Lendler and M/M Lee Smith.
BOTTOM ROW L-R, M/M Alex Scaison, M/M W.P. Peterson, M/M Don Rehm and M/M Otto Todrys.


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Pages-40 & 41 are pictures of additional B.I.A. members dressed for the Dinner-Dance evening. The large photo in the upper left corner of page 40 of of the Short family; L-R M/M H.E. Short Sr., their granddaughter Diane Short, and her parents M/M H.E. Short Jr.
The other photos on pages 40 & 42 are L-R:
TOP ROW, M/M H.L. Martin, M/M Joe Fridrich and sister, M/M Edward Rhem and Mrs. S.K. Pruett with M/M Earnway Edwards.
2nd ROW, M/M Henry C. Samuelson, M/M George D. Branden with Barbara Snyder, Mrs. Arthur Lemon with M/M Carl Lemon, and M/M Rudolph Robinson Jr.
3rd ROW, M/M Cyril Ling, M/M Jack Bromberg, M/M Joe Dues and M/M Saul Lipski.
BOTTOM ROW, M. Watson with M/M George Port, Sylvia Gordon with M/M N.S. Pollack, M/M C. Navas Jr., and Mr. Earnway Edwards with M/M Giedon Williams.



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Page-42, some B.I.A. gent members in the golf competition.
TOP ROW LEFT, Dee Dee (D.D.) Kohlsaat of Whizzer Motors.
TOP ROW RIGHT, Chick Fogarty and Caddy with Bob Wilson & Bob Mesinger looking on.
MIDDLE ROW LEFT, L-R, Horace Huffman Jr., M.T. Quarterman, Robert Greiss and Earl C. Miller.
MIDDLE ROW CENTER, L-R, 'Army' Armstrong, W.J. Harris and Noel Lanham. C.B. Kottlowski & Harry Abbott are in the background.
MIDDLE ROW RIGHT, L-R, Lee Smith, Harry Kranz, Clyde Brokaw and Carleton Beckwith.
BOTTOM ROW, a group of bikemen on the first tee.


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Page-43, a continuation of the Public Relations report and the introduction of a bike song, THE BICYCLE SONG performed by the Sammy Kaye Orchestra.


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Pages 44 & 45 is an alphabetical list by last name of the attendees of the 1950 B.I.A. Convention. The first name is also included as is their company affiliation, city & state. The photos are of about 25% of the exposure about bicycles and cycling obtained in 1949 by the Public Relations Committee.


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Page-46 is a continuation of the alphabetical list of attendees of the 1950 B,I,A. convention. It also gives the names of members in the three succeeding pages of photos.


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Page-47, contains three rows of photos taken during the convention.
Top row left: John E. Fretz of Elrae with their new painted fenders with darts and stripes.
Top row right: the Todrys room, Otto Todrys (left) and D. Pearl (right). Todrys was the rep for Darwin, Swan Rubber, Ross bikes & other products.
Middle row left: Henry Spittler with M/M Don Rhem at dinner.
Middle row right L-R: unidentified lady, Barbara Snyder, Herbert McCauley, Mrs. George Branden and Clarence Williams at the pre convention cocktail party.
Bottom row left L-R: Jack Berkowitz and Phil Steller or Stelber Cycle NY showing the Stelber juvenile bike and tractor.
Bottom row right L-R: the Textile Rubber Co room, H.L. Gifford, Paul Berry, Gottlob Koenig, and Carl Lemon.


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Page-48 with pictures of the B,I,A, conventioneers. Names to be added at a later time.


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Page-49 with pictures of the B,I,A, conventioneers. Names to be added at a later time.


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Page-50 contains valuable information about the B.I.A. convention and its members. Names to be added at a later time.


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Page-51, an advert for Shelby bicycles by Shelby Cycle Co of Shelby, OH


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Page-52, has a group photo which include David Meyers, publisher of the American Bicyclist magazine and others. This page also contains some short notes about the convention and the conventioneers. The names to be added at a later time.


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Page-53, an advert for U.S. Royal Tires by United States Rubber Co of New York.


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Page-54 contains additional notes and information about the 1950 B.I.A. convention


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Page-55, an advert for lights & horns from Delta Electric of Indiana


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Page-56, an interesting photo of THE YOUNG MEN OF THE BIKE INDUSTRY which included; Bob Wilson, Howard Johnsen Sr., Herbert Mesinger, Bill Moore and Robert Mesinger. Many other bike industry folks are mentioned; names to be added at a later time.


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Page-57, an advert for Whizzer Motorbikes & parts. Howie's family company (WCCSC) took over the distribution for Whizzer covering the 11 western states in the mid 1950s from The Harry Wilson Sales Agency who was no longer interested in the Whizzer distribution.


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Page-58 contains additional information & notes about the 1950 B.I.A. convention


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Page-59, an advert for McCauley Metal Products of Buffalo, NY. McCauley supplied the bike industry with fenders, braces, chain guards and other pressed metal products. Howie purchased a considerable amount of McCauley products for distribution the our WCCSC dealers.


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Pages-60 & 61 is a double page spread advert for Murray Ohio Mfg. Co. bicycles. The bikes were sold under the Mercury brand name.


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Page-62 contains adverts from: (1) The Frank Corp of Savannah, GA, distributors of Shelby bicycles including the DONALD DUCK BICYCLE in 20 & 24 inch wheel sizes. (2) Guarantee Bicycle Co of St. Louis, MO, distributors of Cardinal, Columbia, Dayton & Stutz brand bicycles.


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Page-63, this magazine's section on L.A.W. news. This article was written by Sidney & Rosemary Zwick of the Evanston Cycle Touring Club.


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Page-64, a continuation of the L.A.W. article from page-63


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Page-65, adverts for; (1) the model EA-86 ROAD BLASTER HORN produced by E.A. Laboratories, Inc of Brooklyn, New York, Chicago, IL and El Monte, CA.
(2) Hartford Steel Balls and Retainers. Howie purchased a considerable amount of the Hartford bearing products for distribution to our WCCSC dealers.


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Pages 66 & 67, a double page spread advert for Carlisle tires & tubes. Howie's family company, WCCSC, was one of the nations largest distributors of Carlisle products. In 1957 Howie's parents sent Howie on a trip around the USA to visit the WCCSC suppliers; Carlisle Tire was one of the factories that I visited. Ernie Moller was sales manager at the time and he gave me a tour around the factory.


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Page-68 is this publication's regular section for news about the Amateur Bicycle League of America (ABL of A), which was the sanctioning body for American bicycle racing. The names mentioned are to be added at a later time.
Page-69 contains adverts for (1) Superior Plating Works of Chicago, Il and (2) Fisk Bicycle Tires (a division of U.S. Rubber Co) of Chicopee Falls, MA.


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Page-70 is an article about Juvenile Wheel Goods with mention of the American bicycle factories who will exhibit at the February 1950 TOY FAIR IN NEW YORK. The companies are; Arnold Schwinn & Co., Chain Bike Corp., Cleveland Welding Co., Colson Corp., D.P. Harris Hdwe & Mfg Co., Hercules Bicycles (represented by AMF), Huffman Mfg Co., G. Joannou Cycle Co., Monark Silver King, Murray Ohoi Mfg. Co., Shelby Cycle Co., Stelber Cycle Co., and Westfield Mfg. Co (Columbia).
Page-71 has an article by H.E. Short Sr. of the Walthour & Hood Co., and an advert for MELODEE BIKE HORNS by Waljohn Plastics of Brooklyn, NY.


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Page-72 is editorial about (1) Mr. Tom Philbin joining Murray in the sales department. Tom came from bicycle sales for the Firestone Tire Co. Howie had a close working relationship with Tom when Murray was building AMERICAN FLYER brand bikes and trikes for WCCSC. I would always enjoy meeting Tom & Ruth Philbin at the B.I.A conventions. The other article on this page is by Alvin J. Musselman regarding his ALL AGE, SMALL WHEEL, COMPACT BIKE.
Page-73 contains adverts for: (1) Ross brand bicycles by Chain Bike Corp. and (2) Guaranty Cycle Co., a distributor in St. Louis, MO.


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Page-74 contains articles about; (1) Jack Albright's retail bicycle stores in South Bend and Mishawaka, Indiana, (2) Stelber's Tyrobikes which are equipped with training wheels (stabilizers) that have a wide platform upon which a child can stand, and (3) the Melodee Horn which was designed and produced by A.Z. Allen of Waljohn Plastics, NY.
Page-75 contains two adverts; (1) NSU Motorcycles distributed in the USA by Stanley Sharp Motorcycles Co of New York, and (2) Elrae Pressed Metals, Inc. of Buffalo, NY, maker of striped & pointed fenders and other stamped metal bicycle products.


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Page-76 contains editorial articles about; (1) a Roadmaster bicycle donated by The Best Bicycle Shop of Memphis, TN as a prize for a youngster (George Murphree of West Memphis, AR) who won the naming contest for a new monkey at the Zoo, (2) Carlisle Tire's 1950 sales promotion including the FUN WITH YOUR BIKE BOOK publication which was given free to jobbers and retailers for distribution to consumers. Included are some point-of-purchase materials for display inside the retail bicycle stores, (3) the Ross (Chain Bike Corp.) 'Aristocrat' 20-inch chain drive tricycle which was featured on the John Reed King 'GIVE AND TAKE' radio show. Pictured is one of the 'Aristocrat' trikes with Mr. John Reed King (right) and Mr. Sam Wilkins (sales manager of Chain Bike Corp), and (4) Elrae's new painted & striped mudguard (fender) sets which are supplied with a can of matching enamel paint.
Page-77 contains two adverts; (1) National brand spokes & nipples produced by National Screw and Mfg. Co. of Cleveland, OH, and (2) Louisville Cycle & Supply Co., Inc. or Louisville, KY. This distributor was founded by the Lipski family; Howie had a close business relationship with Zeldon 'Zel' Lipski.


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Page-78 is an article about the Dayton, Ohio Junior Chamber of Commerce awarding the honor of OUTSTANDING YOUNG MAN OF 1949 to Horace 'Huffy' Huffman, president of The Huffman Mfg. Co. At the time, Huffy was between the ages of 21 & 35. A sidewalk bike with stabilizers is pictured on this page; the bike was donated by Huffman Mfg Co to the Children's Hospital to be used in the rehabilitation of children stricken with polio.
Page-79 contains two adverts; (1) The Faulhaber Co. of Monroeville, OH, manufacturers of bicycle seats (saddles) and represented to the bicycle jobbers by W.J. Surre & Son Co., and (2) The Hans Johnsen Co of Dallas, TX, a long time dependable distributor of bicycles, bike parts/accessories and locksmith supplies. At the time HJC was featuring Roadmaster Bicycles, Mercury and Taylor brand velocipedes and Murray brand Juvenile Wheel Goods.


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Page-80 contains four adverts; (1) Columbus Cycle & Sporting Goods Co of Columbus, Ohio, (2) Junior Toy Corp of Hammond, Indiana, maker of pedal bikes & velocipedes, (3) Tremont Novelty Co., Inc of Harrison, NJ, maker of streamers for handlebar girps and represented by Otto Todrys & Son Co. of NY, and (4) Manton & Smith Co of Chicago, Il, maker of Gold Eagle Bicycles.
Page-81 contains the monthly section about the National Bicycle Dealers' Association (NBDA). Pictured are; Arthur Rothschild, president of the NBDA, Manny Beckwith, president of the C.J.A., and Norm Clarke, president of the Westfield Mfg. Co (Columbia).


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Page-82 is a continuation about the NBDA.
Page-83 is a continuation about the NBDA with a picture of Ben Olken and a group photo of the New England Chapter of the NBDA.


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Page-84 is a continuation of information about the NBDA with two photos of a cycling club formed by Ed Perry while in the bike biz in Jamaica, NY. (The Long Island Wheelmen's Association). In 1950 Perry operated a retail bike store in Fayetteville, NC where he formed local boys into the Carolina Cycle Club. Photos by Dick Fischer of the L.I.W.A
Page-85 contains three adverts; (1) Otto C. Ling & Son, Inc. of NY, which is the trading name of the merger between this company and Jonas B. Oglaend, Inc. Ling & Son was the USA distributor for Rudge brand British bicycles, (2) Spring Hub Cycle Co of Des Moines, Iowa, distributor for Schwinn-Built bicycles, wheel goods, and parts/accessories, and (3) Snow-Craggs Corp. of Chicago, IL, makers of the Comedy Copy Safety Reflectors which attach to the rear fenders.


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Page-86 contains editorial articles about (1) the Musselman Coaster Brake parts and special cabinet being offered by the Murray Ohio Mfg. Co through their jobbers, (2) Carlisle Tire Co offer of the free FUN WITH YOUR BIKE BOOK publication, (3) and information about the merger between The Jonas B. Oglaend Co and The Otto C. Ling & Son Co. The company will continue distributing Rudge & Shelby brand bicycles.
Page-87 contains four adverts; (1) Tally-Ho Bicycle Products of NY, seller of the COASTER-LOCK, a mechanism that when inserted into the coaster brake, locks-up the coaster brake so the bike can be pedaled forward or backward, (2) Paramount Cycle & Supply Co of Boston, MA, distributor of Schwinn & Dayton brand bicycles and a full line of cycle parts/accessories, (3) Standard Cycle Co of Chicago, IL, distributor for Monark & General brand bikes, Colson & PAL tricycles and a full line of parts/accessories, and (4) Bornemann Seat Covers.


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Page-88 contains two editorial articles; (1) information and a photo regarding the Rollfast brand HOPALONG CASSIDY model bikes that were scheduled to be released about March 1, 1950 (20 & 24 inch wheel size) with the 26 inch wheel model to follow shortly thereafter. Details are given about the bike specifications and how the D.P. Harris Hdwe. & Mfg. Co. brought Rollfast together with the famous Hollywood movie star, Hopalong Cassidy (William Boyd). The photo is Bill Boyd (left) and George D. Harris posing with one of the 20-inch bikes. (2) a letter from Don O. Rhem, president of Guaranty Cycle Co of St. Louis, MO regarding the bike business prospects for 1950.
Page-88 contains four adverts; (1) Wheel Goods Corp of Mpls, MN who distributed Roadmaster & Huffman bicycles, Murray & BMC children's wheel goods, Whizzer, and a full line of parts/accessories. The owner, Manny Giffis is Howie's uncle. (2) Progressive Cycle & Auto Supply Co., Inc. of New York, distributors of Columbia & Norman bicycles, Murray & Colson juvenile wheelgoods and a full line of parts/accessories. (3) The Dennison Co of Newark, NJ, makers of bicycle seat covers. (4) Otto Todrys and Son, Inc. of New York, factory representatives for The Swan Rubber Co., Darwin Products, Superior Plating Works, Klick Leather Goods Corp., Fluhr Mfg. Co., Tremont Novelty Co., Inc., Mabro Mfg. Co., and Sure Grip Clamp Corp.


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Page-90 contains; (1) A photo and story about the $2500.00 Ignaz Schwinn scholarship prize awarded to 16 year old Jimmy King. The photo is of Edward Schwinn making the presentation. (2) An advert for Greyhound Leather Co. of New York for bicycle saddle bags (panniers) which were popular in the day. Greyhound was represented at the time by Surre. (3) An advert for the Travis Bike Motor by Travis Products Co. of Chicago, IL.
Page=91 contains six adverts; Fridrich Bicycle & Auto Supply Co. of Cleveland, OH, distributor of bicycle parts & accessories. (2) Bevin Bros. Mfg. Co of East Hampton, CT, makers of bicycle & tricycle bells. (3) National Bearing Co. of Lancaster, PA, maker of National Ball Retainers. (4) Red Devil enamel paints of Brooklyn, NY. (5) /a. Schrader's Son of Brooklyn, NY, makers of valves & parts for bicycle tubes. (6) Raleigh Cycle Distributors of Boston, Ma.


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Page-92 contains seven adverts for jobbers (distributors) in the west; (1) J.E. Bunker of Tacoma WA & Portland, OR. (2) The Bean Son Co of San Francisco, CA. (3) L.W. Keenan & Co of Los Angeles, CA. (4) John T. Bill & Co of Los Angeles, CA. (5) R.H. Brown of Seattle, WA. (6) The Merry Co of Los Angeles, CA. and (7) Pacific Cycle & Supply Co. of Oakland, CA.
Page-93 contains eight adverts; (1) W.J. Surre & Son ZACO spray enamel paint. (2) Jack & Heintz Precision Industries Inc. of Cleveland, OH, makers of the Jack & Heintz Twin bicycle motor. (3) The N.N. Brass Co., of New York, makers of bicycle bells. (4) The Wall Mfg. Corp. of Springfield, MO, makers of bags of bicycles. (5) Preferred Bearing, Inc. of Bristol, CT, makers of ball retainers. (6) Clayton Cycle Co. of St.Louis, MO, a full line distributor. (7) The Cleveland Welding Co of Cleveland, OH, makers of Roadmaster brand bicycles. (8) Darwin Products of Chicago, IL, makers of lights, horns and other accessories for bicycles.


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Page 94 & 95 is a double page spread advert by The Cycle Jobbers Association of America (CJA). included are; Lewis Supply of NY, Pinnell's or Richmond, VA, Gulf Supply of New Orleans, LA, Farber Cycle of Detroit, MI, Canada Cycle & Motor Co. of Canada, Chicago Cycle of Chicago, IL, Arthur O. Lemon of Kalamazoo, MI, Standard Cycle Co. of Fort Smith, AR, James O'Brien of New haven, CT, Guarantee Bicycle Co of St. Lewis, Mo, Louisville Cycle & Supply Co of Louisville, KY, Northwest Bicycle & Supply Co of Mpls, MN, Mead Cycle Co of Chicago, IL, Shannon Cycle Co of Birmingham, AL, Hans Johnson of Dallas, TX, Spring Hub Cycle Co of Des Moines, Iowa, R.I. Cycle Co. of Providence, RI. Fridrich Bicycle & Auto of Cleveland, OH, Stull Brothers of Kingston, PA, Walthour & Hood Co. of Atlanta, GA, Cuthrell's Inc. of Norfolkk, VA, F.A. Baker 'Co. of NY, Bullard Supply Co. of Houston, TX. Joseph Woodwell Co of Pittsburg, PA, and Standard Cycle of Chicago, IL.


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Page-96 contains eight adverts; (1) City Cycle Supply of NY, (2) Hub Distributors of Boston, MA, (3) D&D Cycle of Miami, FL. (4) Midwest Bicycle & Toy of Detroit, MI, Detroit Cycle Supply of Detroit, MI, (6) Memphis Cycle & Supply of Memphis, TN, (7) Service Cycle Supply of NY, Keystone-Haverford of Philadelphia, PA.
Page-97 is an advert for Gillette Tires represented by W.J. Surre & Son.


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Page-98 contains sever adverts plus an editorial story about Northeast Tool & Die. The adverts are from ; (1) Santurce, Puerto Rico, (2) Spradling's of St. Louis, Mo. (3) Ohio Cycle & Supply of Cleveland, OH. (4) H.M.J. Fur Co of NY maker of fox tails, (5) F.N. Behrens Co of Sheboygan, WI, (6) Island Cycle of Mpls, MN and (7) and ad requesting a salesman to sell lightweight bicycles to American buyers.
Page-99 contains  eight adverts plus editorial about the M. & A.T.A. (Motorcycle & Allied Trades Association meeting which was held on January 18, 1950. The adverts are from; (1) Merry Sales of San Francisco, (2) K & K supply of NY, (3) Consolidated Bicycle & Toy of NY, (4) Universal Cycle of Havana, Cuba, (5) Ludwic Bicycle & Supply of Cincinnati, OH, (6) Philkam Cycle Supply of Newark, NJ, (7) W. VA. Cycle & Supply of Huntington, W. VA., and an advert for two sales reps to sell on the road.


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Page-100 is a list of the advertisers in this issue. It gives the name of the company and the page number of the advert.
Page-101 is really the inside back cover which is un-numbered. The ad is for Bendiz Coaster Brakes.


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Page-102 is really the outside back cover. Wald had had this position for many years. Wald was a very important line of jobbers and dealers because their products were in great demand.

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