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1972 WCCSC 7th Annual Cycle Rama Show for Dealers and Suppliers (see the picture gallery)
Item# 1972 Cycle Rama [1972 Cycle Rama]
Categories: West Coast Cycle Supply Co (WCC or WCCSC) (Howie's family business),
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Since Howie Cohen's passing, no items are for sale.
WCC organized and presented an annual one-day Cycle Rama Show (expo) to display and sell the bicycles and parts/accessories that we stocked in our facility. The shows were attended by hundreds of Dealers & their families/employees as well as many of the suppliers (factory representatives) in the bicycle industry. In 1972 The Cycle Rama was held in WCC`s new Watsoncenter facility located in Carson, CA. This picture is of display boards of some of the popular parts/accessories that were sold at `special prices` at the Show. Notice the tall stack of Zeus Bicycles behind the drape. You will enjoy seeing the pictures of many bike industry people in this picture gallery.

Picture Gallery for this Item (click images to enlarge)

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Howie speaking about the Shimano products on display. Several Dealers and two Shimano employees (Matsunaga-san & Hirobe-san) are involved.

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(R to L) Yoshi Shimano (Shimano America), Ikuko Shimano (Yoshi's lovely wife who is the sister of Taro Takagi), Jean Cohen, Japanese lady wearing a Kimono (I don't recall her name at this moment).

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A group of five (5) gents standing behind one of the new Nishiki high-end models. (L tgo R) Paul Hinkston (WCC), Matsunaga-san (Shimano-Japan), Yoshi Shimano (Shimano America), Shozo Shimano (Shimano-Japan), Alex Del Rio (WCC).

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A group of eight (8) Japanese suppliers study and discuss one of the new Nishiki models. (L to R) Unidentified gent holding the handlebars, Wada-san (Araya Industrial Co.), Rio Marui (Marui Export & Tioga), Hirobe-san (Shimano-Japan), Yoshi Shimano (Shimano America-partially hidden by Matsunaga-san of Shimano-Japan), and two additional unidentified gents.

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A group of five (5) Japanese suppliers examining and discussing one of the new high-end models of the Nishiki line. (L to R) Wada-san with his hand on the top tube (Araya Industrial Co.), Hirobe-san (Shimano-Japan), Rio Marui (hidden by Wada-san), Yoshi Shimano (Shimano-America), unidentified gent.

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Yoshi Shimano (Shimano-America) and Paul Hinkston (WCC)

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Three (3) Japanese suppliers examine & discuss two of the European bikes in the WCC line; Zeus (Spain) and Mondia (Switzerland). The gent in the center, looking straight at the camera is Matsumoto-san of Shinko Tubing in Osaka, Japan

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Yukio Kawamura 'Higesan', president of Kawamura Cycle Co of Kobe, Japan speaking with Paul Hinkston while others look at the Nishiki KB Road Compe & Semi Pro new models.

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Four (4) gents posing in front of one of the entry new level Nishiki models. (L to R) Taka Nieda (HKK Chain), Marco Yokoyama (Kuwahara-Osaka). Tanaka-san (Mitsui-New York), Paul Hinkston (WCC)

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Five gents posing in front of the display of Sun Tour and Dia-Compe component parts. (L to R) Kiyokazu Yoshigai & son Kozo-Dia-Compe/Osaka, Tsugio 'Taki' Takimoto-SunTour/USA, Junzo Kawai & son Ichiro 'Sonny'-SunTour/Sakai-Osaka.

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Katsuhiko Kitaguchi 'Katchan' (Taihei Saddle) and Paul Hinkston (WCC) standing in front of the display of Taihei seats, bags and sissy-bar back rests.

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(L to R) Matsumoto-san (Shinko Tubing-Osaka), Fujii-san (Showa Bell-Nagoya), Katsuhiko Kitaguchi 'Katchan' (Taihei Saddle-Mihara/Osaka), Jean Cohen (her back is toward the camera), Connie Hearst (Hans Ohrt Lightweight Bicycles-Beverly Hills, CA).

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The daughter of John & Marsha Clark with her husband, Bill, and their two children. They were representing JCI (John Clark Industries) the manufacturer of a full line of Bike Carriers for automobiles.

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Dealers eying the new WCC Collapsible Car Carrier which was designed by Paul Hinkston.

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A Dealer getting a demonstration of the new Pneumatic Shop Repair Stand which was designed and produced by Paul Hinkston.

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Many domestic suppliers, including reps from the Master Lock Co and Androck Basket Co were on hand to explain the features of their products to the Dealers so that the Dealers could have a better knowledge about the products.

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A group picture of the WCC sales team lined up for an unvailling ceremony of the latest bike models distributed by WCC (Nishiki, Azuki, Mundo, Caloi, Windsor, Zeus, and Mondia). (L to R) Jilio Marquevich, Bobby Heins, Hank Twill, Rich Torres, Jimmy Burris, Richard Garrett, Mike Govenick (not certain), Mike Taich, Bob Clay, Bob Watson, Joel 'JD' Davis, Nick Andrade, Heinz Earnst. Thanks to Nick for the help with the names of the guys.

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A group picture of the WCC sales team in an unvailling ceremony of the latest bike models distributed by WCC (Nishiki, Azuki, Mundo, Caloi, Windsor, Zeus, and Mondia).

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A group picture of the WCC sales team after the unvailling ceremony of the latest bike models distributed by WCC (Nishiki, Azuki, Mundo, Caloi, Windsor, Zeus, and Mondia). The bikes were then presented to the Dealers attending the Show.

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Pablo Tortorillo, manager of Windsor Bicycle (Acer Mex) waving to the crown of Dealers after being introduced and giving a short speech. (L to R) Joel 'JD' Davis, Julio Marquevich, Nick Andrade, Heinz Earnst, Bruno Caloi (president of Caloi-Brazil) hidden behind Pablo, Howie Cohen, Marco Yokoyama, several Dealers.

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(R to L) Atillio Lambertini, Bettina-Bennotto-Lambertini and Alejandro Lambertini, posing in front of the display of the Lambertini products.

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(R to L) Atillio Lambertini, Bettina-Bennotto-Lambertini, Alejandro Lambertini, and Howie Cohen during the introduction portion of the program.

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Bob Enright (WCC and ABL of A Rep) welcomes our Dealer guests at the front door of the WCC office. Notice the Sugino 372T chainring hanging on the wall.

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Bob Enright (WCC & ABL of A Rep) welcomes Charley & Kay Morton of Vincent's Cycles in Bakersfield, CA

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Luncheon was a catered Polynesian Buffet enjoyed by all. Notice the high warehouse pallet racking in the background

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